What Keeps You From Writing Conversationally?
Article writing for submission in directories and syndication is different than academic writing. When you write articles for the former, you need to write conversationally. However, it seems to be hard to do so for many reasons.
1. Writing conversationally is amateurish
This is the first perception and it certainly is wrong. Copywriters who send promotional materials via direct mail or on web sites know that unless your target market is highly knowledgeable and technical people, you should write as if you’re talking to them beside a fireplace as a close friend.
People prefer web sites that have personality and that is only possible if you are expressing yourself through the writing.
2. You write with no target audience in mind
If you don’t know who you are talking to, you can’t write like you talk. A tip most copywriters use is to come up with an individual who is your ideal client or customer. Establish as complete profile about the individual as possible and when you write your copy or article, you write in a tone as if you’re talking to him/her.
3. Writing with no specific goal
When you talk, you must know which point you’re trying to get across so you can do it effectively. Conversation is about talking to each other so you want to keep it short.
The key is to get the point across as quickly as possible so the readers can start thinking or taking the next action. Often, article authors try to include too much information thinking that the readers will appreciate it. Although comprehensiveness certainly has its place, it is not appropriate for shorter articles.
When they are in a rush, give them what they want instantly. Leave the 1500-word article to magazines and other industry publications. For article marketing for submission and syndication, 300-600 words are more than enough.
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Tags: Article Writing, article writing tips, writing articles
