Common Business Card Mistakes - From a Dental Marketing Consultant
Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.
Business cards, it seems, are neglected, abused, given little if any thought when designed, and are grossly misunderstood when it comes to their real intended use.
A business card, as it turns out, is nothing more than an abbreviated ad and a way for people (preferably those that want to spend money with you) to contact you.